Overview

The Farmer and The Hunter A Real Estate Agent's Journey to PropTech Founder In Hong Kong, real estate is a blood sport. Every month, agents hear the same question: ""How many deals did you close?"" Eddie Lee has lived both sides of the game. He built a fast-growing agency business, rode a market tailwind, expanded too quickly-and then watched everything collapse. Millions in debt. Payroll pressure. A brutal reset. But instead of quitting, Eddie rebuilt from zero-this time with a different philosophy: stop chasing like a hunter, start cultivating like a farmer. This book is not a ""get rich fast"" manual. It's a field report from the climb-packed with hard lessons, practical frameworks, and a roadmap for anyone who wants sustainable success in a volatile market. Inside, you'll learn: Why trust breaks in real estate (and why ""fake listings"" win), and what it takes to rebuild credibility The Hunter vs. Farmer mindset: transactional chasing vs. long-term compounding How to build your own ""digital farmland"" website + CRM + content that turns attention into repeatable leads How AI becomes a superpower plug-in-automating the ""grunt work"" so you can focus on trust, negotiation, and service Ten lessons forged in failure-cash flow, expansion traps, incentives, and the discipline to keep building when momentum disappears The ""Second Mountain"" shift: from personal wins to building value for your clients, team, and industry Whether you're a real estate agent, agency owner, founder, or sales professional, this book will challenge how you think about growth-and show you how to build something that lasts. Stop hunting. Start farming.

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