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9780415525183

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Reviews

...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding. - idrottsforum.org, Scandinavian Sport Studies Forum Overall, I commend the authors for developing a book primarily about the fantasy-sport industry. With the growth of this industry, this book is a necessary addition for the sport communication and management field. It could be used as a supplemental text for an upper level digital-media course or sport-marketing course. The book is well organized and each chapter builds on previous chapters. It does a superb job of explaining who the participants are and segmenting the various populations that partake in fantasy sports. (...) If you are interested in understanding all facets of the fantasy-sport industry, this book will provide that insight. - Matthew Blaszka, Indiana State University, USA

""...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding."" – idrottsforum.org, Scandinavian Sport Studies Forum ""Overall, I commend the authors for developing a book primarily about the fantasy-sport industry. With the growth of this industry, this book is a necessary addition for the sport communication and management field. It could be used as a supplemental text for an upper level digital-media course or sport-marketing course. The book is well organized and each chapter builds on previous chapters. It does a superb job of explaining who the participants are and segmenting the various populations that partake in fantasy sports. (…) If you are interested in understanding all facets of the fantasy-sport industry, this book will provide that insight."" - Matthew Blaszka, Indiana State University, USA

...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding. - idrottsforum.org, Scandinavian Sport Studies Forum Overall, I commend the authors for developing a book primarily about the fantasy-sport industry. With the growth of this industry, this book is a necessary addition for the sport communication and management field. It could be used as a supplemental text for an upper level digital-media course or sport-marketing course. The book is well organized and each chapter builds on previous chapters. It does a superb job of explaining who the participants are and segmenting the various populations that partake in fantasy sports. (...) If you are interested in understanding all facets of the fantasy-sport industry, this book will provide that insight. - Matthew Blaszka, Indiana State University, USA

...the book is an important contribution to sport media, marketing, and management. Overall, anyone interested in learning more about the nature and make-up of the fantasy industry will find this book rewarding. - idrottsforum.org, Scandinavian Sport Studies Forum

Author Information

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication in the Department of Telecommunication and Film at the University of Alabama. He is the author/editor of nine books including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008). Brody J. Ruihley is an Assistant Professor of Sport Administration in the School of Human Services at the University of Cincinnati. His primary research is in the areas of fantasy sport and public relations in sport.

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