The Facebook Guide to Small Business Marketing

Author:   Ramon Ray
Publisher:   John Wiley & Sons Inc
ISBN:  

9780470875209


Pages:   288
Publication Date:   04 February 2013
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $52.77 Quantity:  
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The Facebook Guide to Small Business Marketing


Overview

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Full Product Details

Author:   Ramon Ray
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.522kg
ISBN:  

9780470875209


ISBN 10:   0470875208
Pages:   288
Publication Date:   04 February 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

Introduction  xxiii Chapter 1: Learning Facebook Basics 1 Chapter 2: Designing a Business Page 9 Chapter 3: Drawing More People to Your Page 39 Chapter 4: Making Money on Facebook 71 Chapter 5: Boosting Your Website with Facebook 107 Chapter 6: Creating Facebook Events 131 Chapter 7: Using Facebook to Generate Local Store Foot Traffic 145 Chapter 8: Catching Media Attention Using Facebook 169 Chapter 9: Leveraging Facebook as a Platform 187 Chapter 10: Creating and Using Facebook Apps 199 Chapter 11: Learning Lessons from Real Businesses 219 Appendix A: Resources 237 Glossary 243 Index 247

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Author Information

Ramon Ray is editor and technology evangelist for Smallbiztechnology.com and regional development director at Infusionsoft. He produces the annual Small Business Summit, Taste of Technology Series, 12 Hours of Tech, and other events, and has written thousands of articles about technology for small businesses. Ramon is a former small-business technology consultant and a much sought-after conference speaker.

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