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OverviewThe guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing. Full Product DetailsAuthor: Ramon RayPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.90cm Weight: 0.522kg ISBN: 9780470875209ISBN 10: 0470875208 Pages: 288 Publication Date: 04 February 2013 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Out of stock Table of ContentsIntroduction xxiii Chapter 1: Learning Facebook Basics 1 Chapter 2: Designing a Business Page 9 Chapter 3: Drawing More People to Your Page 39 Chapter 4: Making Money on Facebook 71 Chapter 5: Boosting Your Website with Facebook 107 Chapter 6: Creating Facebook Events 131 Chapter 7: Using Facebook to Generate Local Store Foot Traffic 145 Chapter 8: Catching Media Attention Using Facebook 169 Chapter 9: Leveraging Facebook as a Platform 187 Chapter 10: Creating and Using Facebook Apps 199 Chapter 11: Learning Lessons from Real Businesses 219 Appendix A: Resources 237 Glossary 243 Index 247ReviewsAuthor InformationRamon Ray is editor and technology evangelist for Smallbiztechnology.com and regional development director at Infusionsoft. He produces the annual Small Business Summit, Taste of Technology Series, 12 Hours of Tech, and other events, and has written thousands of articles about technology for small businesses. Ramon is a former small-business technology consultant and a much sought-after conference speaker. Tab Content 6Author Website:Countries AvailableAll regions |
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