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9780393338157

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"""Few bring to the table the wealth of knowledge and insight found here... Masson's rare combination of passionate advocacy and scientific perspicacity makes this book unusually powerful."" -- The Atlantic ""Intelligent, absorbing and very easy to digest, this is an essential book for any person who thinks and/or eats."" -- Debra Ginsberg - Shelf Awareness ""This book could, quite literally, save the world."" -- Sophie Morris - Ecologist"

Few bring to the table the wealth of knowledge and insight found here... Masson's rare combination of passionate advocacy and scientific perspicacity makes this book unusually powerful. -- The Atlantic Intelligent, absorbing and very easy to digest, this is an essential book for any person who thinks and/or eats. -- Debra Ginsberg - Shelf Awareness This book could, quite literally, save the world. -- Sophie Morris - Ecologist

A thoughtful, persuasive text outlining some key reasons for not eating meat, ranging from the personal to the political. www.politics.co.uk As ever, Jeffrey Masson enthralls us with the truth. This is touching, compelling, honest stuff. Ingrid Newkirk, president of PETA He [Masson] states his case calmly and with clarity, challenging the reader to take responsibility for the impact of the culinary choices they make. Sunday Business Post ...this is a well researched and easy to read book. BBC Wildlife

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Jeffrey Moussaieff Masson a former psychoanalyst and projects director of the Sigmund Freud Archives, has authored over a dozen books, including the bestselling When Elephants Weep and Dogs Never Lie About Love, as well as The Pig Who Sang to the Moon, The Assault on Truth and The Face on Your Plate. An American, he lives in New Zealand.

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