Overview

We all have a personal brand whether we realize it or not. It determines not only our long-term earning potential but also at times our future opportunities. A strong personal brand cannot be faked, it needs to be authentic and is refined over time by being consistent and professional. The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are competing for fewer positions we need to become aware of the value of our own personal brands, and how to make our brands work for us. We need to know what the things are that build or damage our brands, and how we can ensure that our brands are considered desirable. This book will take you on a journey in which you will analyse your own brand's health, learn tools for brand building, understand the brand breakers you might encounter in your life, and discover brand recovery strategies, by the end of which you will be able to establish and maintain your own brand as a premium one throughout your career.

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9781539535577

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Anel Martin is an award winning Personal Assistant. She was a finalist in both the National Office Professional of the Year 2009 and the Pitman's Super Achiever PA of the Year 2013. She was also the South African PA of the Year in 2011. Past President of PAFSA and also held office as the Head of the Academy of Excellence in South Africa. She was a task team member of the International Year of the Secretary and Administrative Assistant 2014 (IYOTSA) Anel has written extensively for industry publications around the world and is soon to be a published author. She has been speaking since 2009 and has extensive experience as a speaker, trainer, MC and chairperson. She is widely considered as an industry expert. Anel is also a coach and a skillful mentor who is passionate about the potential of others and helping them achieve their best life with self-directed learning.

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