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OverviewEvery business needs to advertise itself and spread the word to new customers if it wants to keep growing. Many companies, including small businesses, rely on the expertise of advertising agencies to help them create and execute effective marketing strategies. Written by a real madman who spent 35 years in the advertising agency world, it was written in the 1960s and 1970s and compiled in the 1980s. This book gives insight into the agency world in those days as well as practical advice applicable to college students and those new to the trade. It is an easy read and very informative. Full Product DetailsAuthor: McKinley WildtPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.145kg ISBN: 9798548976642Pages: 90 Publication Date: 03 August 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |