Overview

An essential guide to NFTs and how widely they affect how we connect, create and sell online in an ever-evolving society. 'The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right' Gary Vaynerchuk 'NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!' Paul Milgrom, Nobel Laureate in Economics NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time. Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies. Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise. Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

Full Product Details

9780241692035

Table of Contents

Reviews

The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right -- Gary Vaynerchuk * Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends * Kaczynski and Kominers share valuable insights from their indepth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them -- Chris Dixon * Founder and Managing Partner, a16z crypto * NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read! -- Paul Milgrom * Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics * This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders * CEO of MKHSTRY and former CMO of Progressive Insurance and Aflac * You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers -- Alvin E. Roth * Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics * The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It's a terrific learning tool for companies looking for success in Web3 -- Adam Brotman * co-CEO of Forum3, former CDO of Starbucks, and former co-CEO/President of J Crew *

Author Information

Steve Kaczynski (Author) Stephen Kaczynski is a communications and marketing professional with over 15 years of experience, including stints in leadership at Progressive Insurance and Nestle. As a career marketer who's led multiple disciplines at Fortune 500 and multinational companies, today he counsels start-ups, top brands, and the world's largest agencies on how to navigate the NFT world. He's also an avid NFT collector. Scott Duke Kominers (Author) Scott Kominers is a professor in the Entrepreneurial Management Unit at Harvard Business School and the Harvard Department of Economics, a research partner at Andreessen Horowitz Crypto, and a Bloomberg Opinion columnist. In these roles he advises a number of NFT companies and other crypto projects from his position of expertise. Scott studies the design of markets and marketplaces, looking at how new technologies can transform them. He too is an NFT collector.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available