Overview

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate   “Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are turning to ETFs.” –Bob Pisani, CNBC Reporter   “Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.” –John L. Jacobs, EVP and CMO, The NASDAQ OMX Group, Inc.   “There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you’re looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom’s The ETF Trend Following Playbook a principled how-to guide for individual investors, it is requisite reading for money managers.” –Gary Gordon, Editor of ETFExpert.com   “Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. The ETF Trend Following Playbook provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.” –Scott Burns, Director of ETF Analysis at Morningstar

Full Product Details

Author:   Tom Lydon
Publisher:   Pearson Education (US)
Imprint:   Addison Wesley
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 1.00cm
Weight:   0.181kg
ISBN:  

9780134268071

ISBN 10:   0134268075
Pages:   224
Publication Date:   05 June 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Acknowledgments . . . xii About the Author . . . xiv Introduction: Buy—and—Hold: Rest in Peace . . . xv Chapter 1 Trends Are an Investor’s Best Friend . . . 1 Buy-and-Hold’s Funeral March . . . 4 Getting in Touch with Your Emotions . . . 7 Never-Ending Opportunities . . . 9 Chapter 2 Risk and Disaster Don’t Have to Go Hand-in-Hand . . . 11 Greed and Fear and Stocks, Oh My! . . . 12 Running Scared . . . 13 What Kind of Risk Level Can You Tolerate? . . .14 Types of Risk . . . 16 Staying Grounded . . . 17 Is Time on Your Side? . . . 17 The Go-Getter (Aggressive) . . . 17 The In-Betweener (Somewhat Less Aggressive) . . . 18 The Almost There (Moderately Conservative) . . . 18 The I’m Outta Here (Conservative) . . . 18 Chapter 3 Spotting Trends . . . 23 Tools of the Trade . . . 23 Learning to Identify Trends . . . 24 The Rules of the Game . . . 25 Understanding the Moving Average . . . 26 Exiting Safely and Profitably . . . 27 Avoiding a Bursting Bubble . . . 29 Learning to Live with “the Sell” . . . 29 Finding the Trends . . . 30 Up, Down, and Flat as a Pancake . . . 31 Timing Is Everything . . . 35 Chapter 4 Why Trend Following Can’t Be Beat . . . 39 Never Look Back . . . 42 What Happens After You Sell? . . . 43 Conquer Volatility, Don’t Let It Conquer You . . . 44 Do You Have Any Better Ideas? . . . 44 Buy-and-Hold: Does It Work Like It Should? . . . 45 Where That Leaves Us . . . 46 Chapter 5 The Nuts and Bolts of ETFs . . . 49 Why ETFs Are a Better Solution . . . 50 A Fast-Growing Industry . . . 53 Evaluating ETFs . . . 54 Employing ETFs . . . 56 Chapter 6 Tools You Can Use . . . 61 News . . . 61 Analysis . . . 62 Looking Under the Hood . . . 63 Charting . . . 64 Chapter 7 Navigating U.S. Markets . . . 65 Choices Galore . . . 66 Dow Jones Industrial Average . . . 67 The S&P 500 . . . 69 Russell Mid-Cap Index . . . 70 The Russell 2000 . . . 70 Growth Versus Value . . . 72 Value: Slower but Steadier . . . 72 Trends in Value and Growth . . . 73 Domestic Market ETFs . . . 74 Digging in Even Deeper . . . 75 Chapter 8 International Opportunities . . . 77 The Land of the Rising Sun...and Profits . . . 79 The Beginning of the End . . . 80 Emerging Markets . . . 82 China’s Dragon . . . 84 Investing in Emerging Economies . . . 86 Another BRIC in the Wall . . . 87 International ETFs . . . 88 Developed Markets . . . 89 Emerging Markets . . . 90 Chapter 9 The Best-Looking Sector in the Room . . . 93 Technology: High Highs and Lower Lows . . . 95 The Bubble Springs a Leak . . . 96 Passing Around Blame . . . 98 One Big Financial Mess . . . 99 The Beginning of the Global Crisis . . . 100 Sector-Specific ETFs . . . 101 Power Up with Utility ETFs . . . 103 Checking Up on Healthcare ETFs . . . 104 Banking on Financials . . . 104 Chapter 10 The Luster of Gold and Crude . . . 107 Oil: A Slippery, Yet Profitable Slope . . . 110 Turning Trends into Profits . . . 113 Owning Your Share of Commodities . . . 114 Agriculture . . . 116 Energy . . . 117 Metals (Precious, Base, and Industrial) . . . 118 Broad-Based Commodity ETFs . . . 119 Going the Roundabout Way . . . 120 South Africa . . . 120 Chile . . . 121 Russia . . . 121 Australia . . . 121 Commodities: A Valuable Part of Your Portfolio . . . 122 Chapter 11 The World of Currencies . . . 123 Monitoring the Ups and Downs of Money . . . 123 A Rocky Road for the U.S. Dollar . . .124 Citizens Suffer . . . 124 The Dollar Bucks Its Trend–Will It Last? . . . 126 Making the Most Out of Currency ETFs . . .129 Squeezing the Most from Your Dollars . . . 131 Chapter 12 Trends in Fixed Income . . . 133 Factors to Consider . . . 137 The Yield Curve . . . 139 Recent Trends Spotted . . . 141 Taxes and Municipal Bond Trends . . . 142 High-Yield Opportunity . . . 144 Fixed-Income ETFs . . . 144 Who Wants Bonds? . . . 146 How to Choose Bond ETFs . . . 147 Chapter 13 Getting Leverage in the Markets . . . 149 The Long and Short of ETFs . . . 150 Pumping Up Returns . . . 154 Chapter 14 Conclusion: Let’s Get to Work . . . 159 Switching from Mutual Funds to ETFs . . . 161 Working with Your Advisor . . . 162 Wrap—Up . . . 164 Glossary . . . 165 References and Resources . . . 181 References . . . 181 Resources . . . 197 Books . . . 197 Services . . . 198 Index . . . 199

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Author Information

Tom Lydon is the leading expert on ETF investing for individuals. He is also editor of ETFtrends.com, the #1 site for ETF news and commentary. Lydon is President of Global Trends Investments, an investment advisory firm that creates custom portfolios for high-net-worth individuals. He has been involved in money management for more than 25 years: first at Fidelity Investments, later as a founding member of Charles Schwab’s Institutional Advisory Board, and more recently as a board member for several fund companies. A regular contributor to the financial media, he is author of iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor.

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