Overview

How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.

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9781449540548

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Mr. Lantz was in private practice as a large firm corporate and securities attorney in Phoenix, Arizona (Snell & Wilmer LLP) for five years, served as senior counsel at an international resources company (BHP Billiton) for seven years, and served as VP, General Counsel, and Corporate Secretary for an aerospace and defense contractor in St. Louis (Westar Aerospace and Defense Group, Inc.). As an entrepreneur, Mr. Lantz founded Internet companies Esquire Interactive, 55-Alive!, RV Listings Online.com, and Retirement Communities Online, and is a co-founder of Widget Realm, Inc., a company devoted to developing communication widgets on the Yahoo! widget platform. Mr. Lantz currently serves as an officer and director on a number of Internet and non-Internet - based companies, and formerly served as President, CEO, and a Director of a publicly-held mining exploration company. Mr. Lantz graduated from Indiana University's Maurer School of Law cum laude and was a member of Law Journal/Law Review, and received an M.B.A. in Finance from Indiana University's Kelley Graduate School of Business, both in December, 1990. He also received a B.B.A. in Business Administration (Finance and Marketing) from The University of Iowa in May, 1987. Mr. Lantz has authored a number of articles on Internet marketing for attorneys. Mr. Lantz is a member of the Arizona State Bar Association, and admitted to practice before the Supreme Court of Arizona and the United States District Court, District of Arizona.

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