The Entrepreneurial Journalist's Toolkit: Manage Your Media
Author:   Sara Kelly (National University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138816480


Pages:   236
Publication Date:   18 February 2015
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Entrepreneurial Journalist's Toolkit: Manage Your Media


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Author:   Sara Kelly (National University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 19.10cm , Height: 1.50cm , Length: 23.50cm
Weight:   0.950kg
ISBN:  

9781138816480


ISBN 10:   1138816485
Pages:   236
Publication Date:   18 February 2015
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Chapter 1. Journalism’s New Frontier Chapter 2. Build on Tradition Chapter 3. A Converged World Chapter 4. Tools are Tools Chapter 5. Find your own Way Chapter 6. Entrepreneurial Fundamentals Chapter 7. Don’t Forget the Story Chapter 8. Find your Tendencies Chapter 9. Content and Distribution Chapter 10. Brand and Market Yourself Chapter 11. Create and Manage Online Communities Chapter 12. Strategic Planning and Management

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Author Information

Sara Kelly, Ed.D., is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism and adviser to the online student newspaper, The National University Herald (thenuherald.com). Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the longtime executive editor of the Philadelphia Weekly and the editor of InPittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, The New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

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