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9781591405610

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Margherita Pagani is Assistant Professor of Management at Bocconi University (Milan) and Head Researcher for New Media&Tv-lab at the I-LAB Centre for Research on the Digital Economy. She is Associate Senior Editor for the Journal of Information Science and Technology (JIST) . She was Visiting Professor at Redlands University (California) and Visiting Scholar at Sloan-MIT (Massachusetts Institute of Technology) where she collaborates within the working group ""Value Chain Dynamics"" (Communications Future Program). She is member of the Editorial Advisory Board of International Journal of Cases on Electronic Commerce (IJCEC), Industrial Marketing Management, European Journal of Operational Research, International Journal of Technology Management and Tourism Management . She is the author of the books La Tv nell'era digitale (EGEA, 2000), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (IRM Press – USA, 2003 and Communication Books – Korea, 2006), Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms (EGEA – 2006). She has edited the book Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities (IRM Press 2005) and Encyclopedia of Multimedia Technology and Networking (Idea Group Reference 2005). She has published articles focused on mobile adoption models and interactive digital television in Information&Management (Elesevier), Journal of Interactive Marketing (Wiley) and The International Journal on Media Management .

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