Overview

In a digital world of fleeting trends and shifting algorithms, traditional marketing no longer suffices. To stay ahead, businesses need authenticity, trust, and scale. Social Reach Optimization (SRO) transforms employee advocacy from a nice-to-have into a mission-critical strategy. It enables companies to activate their greatest assets, employees, franchisees, or partners, by encouraging them to share real stories that spark stronger brands, larger networks, more loyal customers, and better employer reputations. According to recent research, with rising ad costs and declining reach, employee advocacy is emerging as the most credible and cost-efficient way to achieve results on LinkedIn(TM). Forward-thinking companies are embracing it, and the market is expected to grow into a multi-billion-euro industry in the coming years. In this book, Koen Jordaans combines behavioral science, real-world insights, and practical frameworks to help you tap into the next evolution of social media strategy.

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