Overview

""The Elite Negotiator - The Essential Edition"" distills a quarter-century of first-hand international business negotiation experience, providing you with everything you need to know so you WIN ALL YOUR NEGOTIATIONS! The book is comprehensive, starting with all the steps of the negotiation preparation, going through the best ways to run the negotiation meeting(s), and how to close and sustainably implement the deal. There are also special negotiation topics that will round up the skills of any negotiator such as Ethics in Negotiation, Team Negotiation, Total Negotiation Value, Differentiating yourself, Negotiation with difficult personalities, Surviving the retailer-producer negotiations, Negotiation via videoconferencing, and many others. The book is easy to read and full of practical tips and advice that truly work! It contains numerous real-life examples of good and bad negotiations, that will help the reader absorb faster the presented concepts and ideas. These concepts have been fine-tuned throughout the years, so what you are reading now represents the finest and most effective presentation of everything that you must know to win all your deals.

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