Overview

Turn branding chaos into clarity with The Elements of Branding. Strategist and designer, Johanna D. Pino distills 30 years of global design and business experience into a four-phase roadmap-Discovery, Strategy, Design, Implementation-that shows you exactly what happens, when, and why. Step-by-step checklists, a plug-and-play brand-platform template, and big-picture mapping tools save time and budget on every project. Plain-language on hierarchy, color, rhythm, and scale let you brief creatives-or judge their work-with confidence. She also provides positioning exercises that transform raw research into magnetic messaging and meeting playbooks that keep founders, marketers, and execs aligned from first concept to rollout.

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