Overview

Fake news, propaganda, and hate speech on the internet pose significant threats to democracy, news consumption, media freedom, and corporate reputations. This study examines the methods employed by Vodafone and Facebook to mitigate fake news and hate speech on their platforms. This is the first study of its kind focusing on media and brand safety management. Using secondary sources, we analyze the procedures, policies, and feedback from both companies, providing insights into the effectiveness of their countermeasures. The study concludes with five key recommendations for social media firms to enhance their efforts against the spread of fake news and suggests directions for future research.

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