The Economics of the Multichannel Video Program Distribution Industry: A Special Issue of the journal of Media Economics
Author:   Michael O. Wirth
Publisher:   Taylor & Francis Inc
Volume:   Vol 15 no 3
ISBN:  

9780805896534


Pages:   78
Publication Date:   01 July 2002
Format:   Paperback
Availability:   In Print   Availability explained
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The Economics of the Multichannel Video Program Distribution Industry: A Special Issue of the journal of Media Economics


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Overview

This special issue focuses on Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article utilizes historical Government Accounting Office data set and counts models to examine the factors effecting cable operators' local television station 1989 carriage decisions - a period in which the FCC had no ""must-carry"" rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators' attempts to use their digital platforms to deliver ""on demand"" video services.

Full Product Details

Author:   Michael O. Wirth
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Volume:   Vol 15 no 3
Dimensions:   Width: 15.20cm , Height: 0.40cm , Length: 22.90cm
Weight:   0.140kg
ISBN:  

9780805896534


ISBN 10:   0805896538
Pages:   78
Publication Date:   01 July 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Volume 15, Number 3, 2002. Contents: M.O. Wirth, INTRODUCTION:Economics of the Multichannel Video Program Distribution Industry. S.M. Chan-Olmsted, J.C.C. Li, Strategic Competition in the Multichannel Video Programming Market: An Intraindustry Strategic Group Study of Cable Programming Networks. M.Z. Yan, Market Structure and Local Signal Carriage Decisions in the Cable Television Industry: Results From Count Analysis. M-H. Kang, Digital Cable: Exploring Factors Associated With Early Adoption. R.J. Rizzuto, M.O. Wirth, The Economics of Video on Demand: A Simulation Analysis.

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