The Economics of Quality, Grades and Brands (Routledge Revivals)
Author:   Peter Bowbrick
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138793224


Pages:   364
Publication Date:   13 June 2014
Format:   Hardback
Availability:   In Print   Availability explained
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The Economics of Quality, Grades and Brands (Routledge Revivals)


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Overview

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

Full Product Details

Author:   Peter Bowbrick
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138793224


ISBN 10:   1138793221
Pages:   364
Publication Date:   13 June 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Peter Bowbrick

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