Overview

This text assuming no prior knowledge of economics, applies and sets economics in the context of the leisure and tourism industries. There is an emphasis on economics for management and marketing and an economic analysis of current issues, such as environmental issues and sustainable tourism. Containing chapter objectives, chapter summaries, review questions and case studies the book is intended to give students an accessible introduction. The issues that are tackled will affect the sector into the next century, including globalization, virtual leisure, and the grey and green revolutions. Essentially a text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. Areas covered include: consumers, suppliers and markets; reasons for market intervention; analysis of the operation environment; market strategies; economic impacts; environmental issues; and strategies for green leisure and tourism provision. The text is international in its outlook, taking examples from Brazil, China, India and Japan, as well as Europe and the USA, to illustrate multinational provision, tourism and leisure as strategies for economic development, and emerging markets. It also contains features designed for ease of student use such as: diagrams, data and news cuttings, summaries of key points and short answer questions.

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