Overview

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose-something that will dramatically improve every aspect of any enterprise, including the bottom line. Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle. But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow. Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization's higher purpose and integrating it with the organization's strategy. They offer a practical and counterintuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.

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Robert E. Quinn holds the Margaret Elliott Tracy Collegiate Professorship at the University of Michigan and serves on the faculty of Management and Organizations at the Ross School of Business. He is a cofounder of the Center for Positive Organizations. He has authored or coauthored eighteen books, including the bestselling Deep Change and the award-winning Best Teacher in You. He has thirty years of experience consulting with major corporations and government agencies. Anjan J. Thakor is the John E. Simon Professor of Finance at the Olin Business School at Washington University. Prior to that, Thakor was the Edward J. Frey Professor of Banking and Finance at the Ross School of Business, University of Michigan, where he also served as chairman of the finance area. Wayne Shepherd's voice is heard widely in Christian radio and television, as well as numerous audiobooks and special projects. With nearly forty years of broadcast experience, Wayne serves a growing number of clients as a radio host, interviewer, voice-over talent, and consultant.

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