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I personally find this head-smackingly insightful. Of course! Money may make the world go 'round, but it's attention that we increasingly sell, hoard, compete for, and fuss over....The real news is that just about all of us - whether we participate in the market as producers or consumers - live increasingly in the attention economy as well. - Andrew Cassel, Philadelphia Inquirer Lanham's points are strong and well-researched....If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free, and forward-thinking. - Publishers Weekly It's refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror. - Pat Kane, Independent (UK)

""I personally find this head-smackingly insightful. Of course! Money may make the world go 'round, but it's attention that we increasingly sell, hoard, compete for, and fuss over....The real news is that just about all of us - whether we participate in the market as producers or consumers - live increasingly in the attention economy as well."" - Andrew Cassel, Philadelphia Inquirer ""Lanham's points are strong and well-researched....If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free, and forward-thinking."" - Publishers Weekly ""It's refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror."" - Pat Kane, Independent (UK)""

Author Information

Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.

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