Overview

EBay is a mad, mad souk, present in 33 countries, where the public can sell and buy just about anything. Imagine strolling through a flea market where you could buy a Gulfstream jet for GBP 3.5million, a bucket of seawater or a small town in California. Today, eBay has over 168 million registered users worldwide, six times the population of Australia. Although the vast majority have never met, amazingly eBay's online community trust each other when it comes to exchanging goods and money. Elen Lewis tells the story of a brand that has changed society and empowered the ordinary person to compete in a universal market in ways that they could not before. Full of anecdotes and insightful analyses, this book gets behind what could be one of the greatest brands of all time.

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9781905736102

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The author is a freelance journalist who has written for the Financial Times and New Media Age. She was previously the Editor of Brand Strategy journal and is the author of Great IKEA! (Cyan).

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