Overview

The Easy Way to Create a Brand for Your Company in the Digital Landscape is a book with an excellent in-depth approach to naming a brand for a company in the digital space. It is a well-written book that offers a step-by-step approach to naming a brand for a company. I recommend this book to everyone involved in marketing management and brand marketing management. Mr. Dan Vivek Nathan has published several books relevant to marketing research and know-how of branding products and services. M. Peterson, Member of the American Marketing Association This book is a well-structured guide, and it provides everything you need, from conducting research to branding a company in the twenty-first century. His insights on brand marketing make this book a must-read for anyone in a cutting-edge technology environment and startups. He explains how to brand a company effectively and stay competitive-you will learn establishing identity and managing perception that are crucial to long-term success. I truly recommend this book to professionals in marketing and business administration. S. Wright, Member of the Chartered Institute of Marketing, UK Author Dan Vivek Nathan holds a doctorate degree as well as an MBA and a MSc in marketing management from institutions in England, Wales and the European Union. He has previously worked for a group of companies such as Chesebrough-Pond's, EMI, Neiman Marcus, BCBS, SRC and several major retail companies. During his forty years in marketing, market/marketing research, statistics, information technology career, he has written and published several books. In recent years, he has written and published books on cryptocurrency. He has been with the Chartered Institute of Marketing in the United Kingdom since 1979. He is a senior fellow member of the institute (FCIM).

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