Overview

Develop your powers of public persuasion with the ultimate guide togreat speeches and business presentations. Do you get tongue-tiedat the mere thought of speaking in public? Would you rather swimwith sharks or undergo a tax audit than face an audience? Well,you're not alone. According to the Book of Lists' list of humans'greatest fears, the fear of death is our fourth greatest fear,while fear of public speaking commands a solid first place. Nowfrom Roger E. Axtell, one of America's most accomplished publicspeakers, here's a book guaranteed to turn even the most stage-shymumbler into a great communicator. Geared primarily, but notexclusively, for business people, this amusing and informativeguide can show you how to possess the powers of public persuasionyou've always dreamed of having. Whether it's making a pitch to theboard of directors, or prepping the sales force, stating your caseto the town council, or being interviewed on live TV, Do's andTaboos of Public Speaking can help you to be an intelligent,articulate, confident, and likable presence in front of anyaudience you'll ever face. * Surefire techniques for controlling fear, preparing for andorganizing a business presentation or speech, using body languageand humor, getting the most out of audio and audio/visualequipment, speaking in front of the camera, and much, muchmore * Helpful hints from successful business speakers and such greatsas Winston Churchill, Lee Iacocca, Red Barber, Roger Ailes, andCharles Osgood * Special chapters on humor and roasts, speaking internationally,and even how to become a professional speaker

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9780471536703

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Reviews

According to the The Book of Lists people place fear of public speaking above the fear of death which somehow makes complete sense. Regrettably neither can be completely avoided in a lifetime. So this should probably be read by everyone in view of the fact that at some point in life you will have to speak publicly. And increased confidence can produce terrific side benefits, such as career enhancement. Axtell provides handy advice on overcoming fear, how to use notes, body language, when to use and avoid humour, and how to make the most of audio-visual equipment. Whether about to give a company presentation or a best man's speech, this easily digested book should be your first port of call. (Kirkus UK)

Author Information

ROGER E. AXTELL is a former VP of Worldwide Marketing for TheParker Pen Company who has spent thirty years traveling and livingabroad. He is a professional speaker and bestselling author of anumber of books, including the international hit, Do's and TaboosAround the World which has been translated into six languages. MIKEFORNWALD is an Art Director of the Arian, Lowe & TravisAdvertising Agency in Chicago, Illinois, and a former politicalcartoonist.

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