The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Author:   P. Kitchen
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2013
ISBN:  

9781349334001


Pages:   138
Publication Date:   16 April 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan


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Overview

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Full Product Details

Author:   P. Kitchen
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2013
Weight:   0.207kg
ISBN:  

9781349334001


ISBN 10:   1349334006
Pages:   138
Publication Date:   16 April 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Author Information

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

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