Overview

Making your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success. But too many great ideas wither and die because they don't have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world. The DNA of Engagement solves that. It's survival of the fittest for great ideas. David Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings the science and art of story to the business of inspiring sustainable change. The DNA of Engagement(R) shows you how to do it too. Whether you're leading a global organisation, leading a team, leading a customer on a buying journey, or even leading your partner on the path to choosing a mutually agreeable holiday, this is the book for you. In 144 pages packed with tools, examples and 'serious fun' that have been tried and tested in the FTSE100 you'll discover, The Key Foundations of Trust: Guarantee that your ideas escape the void of the trust deficit. The Secrets of Narrative Structure: Make sure your listeners pay attention and keep paying it with the DNA Framework. Three Steps to Building a Compelling Message: Create spoken content that sticks by taking your DNA from 1.0 to 3.0. A Simple Guide to Business Storytelling: Create vivid, varied and repeatable stories with no nonsense practical advice. The Power of Logic and Emotion: Turn explanation into inspiration with techniques that persuade heads and move hearts. The Art of Story Co-creation: Inspire innovative thinking and build collaborative cultures through deep listening and strategic questioning. And as soon as you buy your copy you will get access to a free fifty-three page workbook called the 'Rehearsal Notes' where you will get more tips on how to apply the DNA 'in the wild'. The DNA of Engagement(R) is more than a book; it's the personal mentor that gives your great ideas the communications strength and structure to survive and thrive in the moments that matter. If you're ready to save your great ideas from the threat of extinction, then you're ready for The DNA of Engagement(R).

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9781908770677

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Reviews

This book is a great summary of everything David and Sarah Jane know about crafting compelling communications. Having tested out the DNA of Engagement with my teams at Aviva, I've seen the results it can deliver. Most of all it's a practical, thought provoking and enjoyable read. And short - a definite bonus for business books! Dame Amanda Blanc - Group CEO Aviva Plc If this book cost what it was worth, it would set you back a cool million. A smart, actionable masterclass in book form that's as much fun to read as fiction. Leslie Ehm, WSJ & USA Today bestselling author of Swagger. A wonderful book full of wisdom, humour and insight from cover to cover. Human interaction can be so easy when you know how. Robert Dietrich - CEO Europe, Hiscox. Want to win your audience's hearts and minds? Looking for a clear strategy to do that effortlessly? Look no further, because the answer is right here in this book! Mark Bowden, best-selling author of 'Truth and Lies, ' award-winning body language expert and co-host of the weekly YouTube sensation 'The Behavior Panel' 'No one cares how much you know, until they know how much you care' is often cited in professional services. David and Sarah Jane masterfully share how to evidence that care. A delightful read. Stephen O'Hearn - Chair of The Board of Directors, Reinsurance Group of America, Incorporated David and Sarah Jane reveal their secrets with heart, intelligence, and wit. I've been in this game for three decades and I learned a lot from The DNA of Engagement. David Hutchens - www.TheStoryTellingLeader.com David and Sarah Jane's DNA approach has helped us craft the storytelling around our mission to re-imagine medicine, so we improve and extend people's lives. Reinhard Moschitz - Executive Director, Customer & Content Strategy, Novartis Pharmaceuticals, Switzerland DNA: Do Not Avoid this masterful book! You'll find yourself reading it, returning to it, and relying on it every time you need to influence minds and create lasting change Leanne Hughes, author of The 2-Hour Workshop Blueprint and host of the First Time Facilitator podcast A fabulous read full of fun anecdotes and strong helpful information to inspire and effect change that I will take it into my daily leadership style. Bronwyn Camac - Director, Geological Survey of South Australia, Department for Energy and Mining. This is THE quintessential guide to help leaders bring out the best in their people. It works. Period. Jonathan Cleck, Tech Entrepreneur & Navy SEAL Officer

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