Overview

Of the many Cold War radio DJs who broadcast to the USSR, Seva Novgorodsev must be near the top of the list. A masterful BBC presenter, Seva was considered a sage of rock 'n' roll. His programs introduced forbidden western popular music and culture into the USSR, rendering him an ""enemy voice"" and ideological saboteur to the Central Committee of the Communist Party. Despite KGB threats and constant media pillorying, Seva remained on the air for 38 years, acquiring millions of listeners all across the breadth of the USSR and beyond. He became a cult phenomenon, dismantling the Soviet way of life in the hearts and minds of youth. This is the story of Russia's first and best-known DJ.

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9781644696477

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Michelle Daniel's book is more than a biography of the legendary DJ who brought western musical culture to the Soviet Union via BBC radio. It is, by turns, insightful political, cultural and social history. Compelling features include testimony from Seva's listeners and Daniels' speculation on just why he became so central a feature of Soviet life. A fascinating read for all interested in understanding the final years of the Cold War, the power of radio, or the role of what has been termed Soft Power in international relations. - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California

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Michelle S. Daniel and other academic podcasts.

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