The Disney Princess Phenomenon: A Feminist Analysis
Author:   Robyn Muir (University of Surrey)
Publisher:   Bristol University Press
ISBN:  

9781529222098


Pages:   256
Publication Date:   27 June 2023
Format:   Hardback

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The Disney Princess Phenomenon: A Feminist Analysis


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Author:   Robyn Muir (University of Surrey)
Publisher:   Bristol University Press
Imprint:   Bristol University Press
ISBN:  

9781529222098


ISBN 10:   1529222095
Pages:   256
Publication Date:   27 June 2023
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Hardback
Publisher's Status:   Active

Table of Contents

Introduction: Once Upon a Time Part 1: The Films Introducing the Film Analysis Framework 1. ‘Passive Dreamers’: The Beginning of the Disney Princess Phenomenon 2. ‘Lost Dreamers’: A Narrative Shift in the Princess Phenomenon 3. ‘Active Leaders’: Transgressive Princesses 4. ‘Sacrificing Dreamers’: A Regression in the Disney Princess Phenomenon 5. ‘Innovative Leaders’: A Progressive Era of Princesses Part 2: The Consumer Experiences 6. Playing Dress Up: Disney Princess Merchandising and Marketing 7. Playing in the Parks: Meeting ‘Real Life’ Princesses Conclusion: Happily Ever After?

Reviews

""This engaging and thought-provoking book will intrigue not only scholars but also anyone who has ever been, or is the parent of, a child infatuated with Disney princesses."" Rainbow Murray, Queen Mary University of London ""An excellent study of the Disney Princess Phenomenon and its merchandising machine - a must-read for anyone wondering why it has been so important to so many over the last 30-plus years."" Amy Davis, University of Hull


"""This engaging and thought-provoking book will intrigue not only scholars but also anyone who has ever been, or is the parent of, a child infatuated with Disney princesses."" Rainbow Murray, Queen Mary University of London ""An excellent study of the Disney Princess Phenomenon and its merchandising machine - a must-read for anyone wondering why it has been so important to so many over the last 30-plus years."" Amy Davis, University of Hull"


Author Information

Robyn Muir is a Lecturer in Media and Communication at the University of Surrey. She has researched and published on the images of femininity within the Disney Princess Phenomenon, using facet methodology to explore the different areas of the wide ranging facets of the princesses. She is the founder and leader of the Disney, Culture and Society Research Network.

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