Overview

The Disney Princess franchise is a billion-dollar industry which is known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.

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9781529222098

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"""This engaging and thought-provoking book will intrigue not only scholars but also anyone who has ever been, or is the parent of, a child infatuated with Disney princesses."" Rainbow Murray, Queen Mary University of London ""An excellent study of the Disney Princess Phenomenon and its merchandising machine - a must-read for anyone wondering why it has been so important to so many over the last 30-plus years."" Amy Davis, University of Hull"

Author Information

Robyn Muir is Lecturer of Media and Communication at the University of Surrey. She has researched and published on the images of femininity within the Disney Princess Phenomenon, using facet methodology to explore the different areas of the wide ranging facets of the princesses. She is the founder and leader of the Disney, Culture and Society Research Network.

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