Overview

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to: Create a comprehensive direct mail marketing strategy Design marketing materials that connect with your target customers Craft letters, brochures, and postcards that stand out Seamlessly integrate direct mail with your digital marketing strategy Avoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.

Full Product Details

Author:   Robert W. Bly
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
ISBN:  

9781599186306

ISBN 10:   1599186306
Pages:   286
Publication Date:   04 April 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Contents Acknowledgments Introduction: The New Direct-Mail Revolution PART I: DIRECT-MAIL PLANNING AND STRATEGY Chapter 1: Getting Started in Direct Mail Chapter 2: Planning: The Professional Approach PART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNS Chapter 3: Creating Irresistible Direct-Mail Offers Chapter 4: Mailing Lists Chapter 5: Writing Direct-Mail Copy That Sells Chapter 6: Direct-Mail Graphic Design Chapter 7: Direct-Mail Production Chapter 8: Direct-Mail Testing PART III: DIRECT-MAIL COMPONENTS AND FORMATS Chapter 9: Sales Letters Chapter 10: Direct-Mail Brochures Chapter 11: Reply Elements Chapter 12: Self-Mailers Chapter 13: Postcards PART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETING Chapter 14: Landing Pages Chapter 15: Content Marketing Chapter 16: Email Chapter 17: Integrated Campaigns and Sales Funnels Appendix I: Direct-Mail Vendors Appendix II: Bibliography About the Author Index

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Author Information

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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