Overview

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book lege

Full Product Details

Author:   Robert W. Bly
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
ISBN:  

9781599186306

ISBN 10:   1599186306
Pages:   286
Publication Date:   04 April 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Part I: Direct Mail Planning and Strategy Chapter 1: Getting started in direct mail Chapter 2: Planning | The professional approach Chapter 3: Offers Chapter 4: Mailing lists Part II: Creating and producing direct mail campaigns Chapter 5: How to write direct mail packages that sell Chapter 6: Direct mail graphic design Chapter 7: Direct mail production Chapter 8: Direct mail testing Part III: Elements of direct mail marketing Chapter 9: Sales letters Chapter 10: Direct mail brochures Chapter 11: Reply elements Chapter 12: Self-mailers Chapter 13: Postcards Part IV: Integrating direct mail and digital marketing Chapter 14: Landing pages Chapter 15: Email Chapter 16: Integrated campaigns Appendixes: Direct mail samples, swipe files, production schedules, postage rates, copywriter's checklists, sources and resources

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Author Information

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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