The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
Author:   David Rogers (c/o Levine Greenberg Rostan)
Publisher:   Columbia University Press
ISBN:  

9780231196581


Pages:   328
Publication Date:   05 September 2023
Format:   Hardback
Availability:   Available To Order   Availability explained
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The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change


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Full Product Details

Author:   David Rogers (c/o Levine Greenberg Rostan)
Publisher:   Columbia University Press
Imprint:   Columbia University Press
ISBN:  

9780231196581


ISBN 10:   023119658
Pages:   328
Publication Date:   05 September 2023
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Preface 1. The DX Roadmap 2. DX and the Challenge of Innovation 3. Step 1: Define a Shared Vision 4. Step 2: Pick the Problems That Matter Most 5. Step 3: Validate New Ventures 6. Step 4: Manage Growth at Scale 7. Step 5: Grow Tech, Talent, and Culture Conclusion More Tools for Your Business Self-Assessment: Is Your Organization Ready for DX? Cases and Examples by Industry Visual Overview of the DX Playbook and DX Roadmap Notes Index About the Author

Reviews

When it comes to digital transformation, don’t get overlay enamored with the digital and pay a ton of attention to the transformation. That’s the key lesson David Rogers Roadmap, which calls on everyone in the enterprise, not just the IT team, to drive the change past the tipping point. -- Geoffrey Moore, author of <i>Crossing the Chasm</i> and <i>Zone to Win</i> Rogers provides an approachable, powerful blend of strategy and tactics to help large companies move smarter and faster into the digital world. Featuring ‘real world’ lessons and a pile of hands-on tools, this book is a smart, easy-to-read roadmap to success at startup speed. -- Bob Dorf, coauthor of <i>The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company</i>


Author Information

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

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