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9781502745033

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"Born and raised in Boston, MA., David M. Ross graduated from the University of Pennsylvania Wharton School with a B.S. in Economics and later attended the Berklee College of Music, majoring in arranging. After spending ten years on the road as a professional musician, Ross traveled to Nashville and in April 1981 founded MusicRow magazine which he sold in 2008 after a successful 30-year reign as Publisher/CEO. During his time at MusicRow he pioneered and refined many of the email/social media marketing techniques revealed in his first book, Secrets Of The List. One of country music's most-read industry analysts, Ross' continues to cover the intersection between Nashville's entertainment business and technology on www.Nekst.biz a blog about ""Music And The Technology It Powers."" Currently Ross serves on the Board of Directors of The Country Music Hall of Fame and Museum and the Country Music Association. He received the CMA President's Award for Outstanding Service in 1998 and the Canadian Country Music Association's prestigious Leonard T. Rambeau Award for International Achievement in 2003."

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