Overview
Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence. New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.
Full Product Details
Author: Paul Chaney ,
Scott Peterson
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200644483
Publication Date: 26 February 2010
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
"""A handshake is a symbol of trust in business, and Paul Chaney shows you how to use social media, today's form of handshake, to engage your customers and build trust like never before."" -- ""John Jantsch, bestselling author of Duct Tape Marketing"" ""If you want to understand how online conversations, opinions, and recommendations affect you and your business, read this book."" -- ""Kerry Murdock, publishing Practical eCommerce magazine"" ""This is no academic tome, it is practical and useful advice you can apply to grow your business."" -- ""David Meerman Scott, bestselling author of The New Rules of Marketing & PR"" ""You couldn't ask for a better small business guide to today's changed online landscape. Paul Chaney is the person to help you navigate it."" -- ""Anita Campbell, small business expert and editor, Small Business Trends"""
Author Information
Coming soon... Scott Peterson is an actor experienced in theater, modern dance, and voice-over. He is an enrolled member of the Heron Clan of the Cayuga Tribe of the Six Nations of the Iroquois.
