The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Author:   Jean-Paul Gaudilliere ,  Ulrike Thoms
Publisher:   Taylor & Francis Ltd
Volume:   22
ISBN:  

9781848935594


Pages:   284
Publication Date:   01 March 2015
Format:   Hardback
Availability:   In Print   Availability explained
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry


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Author:   Jean-Paul Gaudilliere ,  Ulrike Thoms
Publisher:   Taylor & Francis Ltd
Imprint:   Pickering & Chatto (Publishers) Ltd
Volume:   22
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.521kg
ISBN:  

9781848935594


ISBN 10:   1848935595
Pages:   284
Publication Date:   01 March 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jean-Paul Gaudilliere is based at the Max Planck Institute for the History of Science. Publications include Living Properties: Making Knowledge and Controlling Ownership in the History of Biology, co-ed, (2009) and 'How Pharmaceuticals became Patentable: The Production and Appropriation of Drugs in the Twentieth Century', History and Technology (2008). Ulrike Thoms is a senior researcher at the Institute for the History of Medicine and Ethics in Medicine, Berlin. Among her many publications is a major study on the food in German hospitals and prisons, and recent articles include 'Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century', from Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (2013).

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