The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Author:   Jean-Paul Gaudilliere
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138630116


Pages:   288
Publication Date:   07 February 2017
Format:   Paperback
Availability:   In Print   Availability explained
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry


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Overview

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Full Product Details

Author:   Jean-Paul Gaudilliere
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.439kg
ISBN:  

9781138630116


ISBN 10:   113863011
Pages:   288
Publication Date:   07 February 2017
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index

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Jean-Paul Gaudilliere

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