Overview

Full Product Details

9781350384682

Table of Contents

Reviews

This insightful book delves into the evolution of design practices in post-war Britain, focusing on the pivotal role of branding. It thoughtfully analyzes how this focus shifted designers' practices, identities, and motives, offering a deep understanding of the cultural and professional landscape of the time. A fascinating read for those interested in design history. * AnneMarie Dorland, Mount Royal University, Canada * Preston’s emphasis on the labor and material practice of graphic design importantly shift our attention from objects of graphic design to how design happens and the ways in which the tentacles of capitalism reach into the everyday of the workplace. * Maggie Taft, University of Chicago, USA * Preston makes a valuable contribution to our understanding of post-war design practice in the UK, and specifically, the emergence of identity design as a strand distinct from advertising and commercial art. * Steve Rigley, Glasgow School of Art, UK *

Author Information

David Preston is an Early Career Researcher and Senior Lecturer in Graphic Communication Design at University of the Arts London, UK. He lectures primarily on Brand Strategy and Visual Identity Design at Central Saint Martins, UK.

Tab Content 6

Countries Available