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OverviewWHAT IF YOU KNEW WHAT THE DEALERSHIP KNOWS? Most people think buying a car is about negotiation. It's not. It's about structure, psychology, profit, and timing, and the people who understand those things always win. In The Desk Knows, a 25+ year car-industry insider pulls back the curtain on how vehicles are really sold, financed, and profited from. From the meet-and-greet to the test drive, from the four-square to the finance box, from CSI surveys to customer loyalty, this book explains what's actually happening behind the scenes, and why it feels the way it does. You'll learn: - Why most buyers don't leave in the car they came to see - How payments quietly control deals - Why the test drive is the real close - How trades are used as leverage - What finance managers really do in ""the box"" - Why CSI surveys matter more than price - And how loyalty gets you better treatment than any discount This isn't a guide to beating the dealership. It's a guide to understanding the system, so you never feel lost, pressured, or confused again. If you've ever bought a car and thought, ""I wish someone had explained this to me beforehand,"" this book is that explanation. Full Product DetailsAuthor: Michael NorrisPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.163kg ISBN: 9798243206846Pages: 116 Publication Date: 09 January 2026 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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