Overview

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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"Provocative.-- ""Time"" ""Makes a strong case for the needlessness of badly conceived and badly designed everyday objects...This book may herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite."" -- ""Los Angeles Times"""

Author Information

Donald A. Norman is the Breed Professor of Design at Northwestern University, a former vice president at Apple Computer, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and The Design of Future Things. Donald lives in Palo Alto, California, and Evanston, Illinois. Peter Berkrot, a forty-year veteran of stage and screen, has voiced over three hundred audiobook titles, winning Earphones Awards, a 2012 Audie Award nomination, and a 2016 Audie Award.

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