Overview

Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers--and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend. The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain, but this will require a critical adjustment in thinking and approach. Companies, first of all, have to catch up with consumers, who see themselves on a demand curve far beyond what companies currently perceive. Business leaders must shift their focus from the cost of sustainability to its potential for generating growth and long-term profits. The Demand Revolution shows business leaders how to look beyond easy fixes and incremental outcomes and instead pursue high-risk, high-reward moves geared toward the source of exponential growth: the world's consumers.

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Caroline Kastbjerg is senior manager at Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics. Timothy Andres Pabon is an actor and Spanish and English voice-over artist/audiobook narrator from Washington D.C. He has over 140 books on Audible.com, one of which was nominated for a 2015 Society of Voice Arts and Sciences Award and another which was awarded an AudioFile Earphones award as part of an ensemble audiobook cast in 2014. His voice-over clients include Gabrielle Giffords, Hillary Clinton, The Sierra Club, NBC, and the 10-episode series Chasing Che on National Geographic. He has been seen on House of Cards seasons 3 and 4 as Mark, a White house press correspondent. He has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor he has worked Off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, The Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre. Tim is a proud father of two children, and a member of AFTRA/SAG and Actor's Equity.

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