Overview

""The Death of Irrelevant Public Relations"" is a first-hand account of how the Outcome Relations (OR) model was created and how it is paving the way for the future of the PR profession by creating accountability for specific business outcomes. ""The Death of Irrelevant Public Relations"" gives first-hand accounts of the inspiration and lessons that went into creating the OR model, as well as best practices, tips, case studies, and the six-step process behind OR.

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9781543973037

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Matt Rizzetta is the Founder and CEO of North 6th Agency, Inc. (N6A). Since founding N6A in 2010, the company has been ranked as one of the 50 most powerful PR agencies in the United States by the Observer, PRWeek's Best Places to Work, and the Top Company Cultures in America by Entrepreneur. Rizzetta and N6A are the creators of the Outcome Relations model, which is the first PR model that is fully accountable and aligned with specific business outcomes of CMOs, CEOs and Brand Marketers. Rizzetta serves on the boards of Marketing EDGE, Mindfire, Iona College, and resides in Westchester County, NY with his wife and three daughters.

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