Overview

We stand at a turning point in human history. The systems that shaped the industrial and digital ages—built on control, efficiency, and hierarchy—are breaking down. Environmental damage, technological disruption, and a global mental-health crisis expose a truth: our ways of working no longer serve life. The Creative Enterprise argues that we can reclaim what makes us most human—our creativity—to shape a better future of work. It shows how organisations thrive when they act as living systems, powered by curiosity, empathy, and collaboration rather than the mechanistic models that compromise human potential. Drawing on real-world case studies from Artgym and beyond, Dr Eugene Hughes reveals how leaders can unlock collective creativity across our organisations and communities. He introduces practical frameworks for experimentation, reflection, and embodied learning—and how to embedding creativity as a shared daily practice in organisational cultures. Ultimately, his book is a timely call to re-imagine work as a creative, humane, and regenerative act—one that future generations will thank us for.

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9781806343010

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Author Information

Dr Eugene Hughes is an award-winning psychologist and clinical psychotherapist whose work explores the roles of creativity and nature in human development. As founder of Artgym, he has spent over two decades researching and developing approaches that link organisational development, creativity, and wellbeing to reimagine the future of work for people and the planet.

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