The Corporate Gaze: The Impact of Data Collection on Consumer Behaviour
Author:   Deniz Lefkeli
Publisher:   Springer Nature Switzerland AG
ISBN:  

9783032136909


Pages:   88
Publication Date:   10 February 2026
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Corporate Gaze: The Impact of Data Collection on Consumer Behaviour


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Author:   Deniz Lefkeli
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032136909


ISBN 10:   3032136903
Pages:   88
Publication Date:   10 February 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: Introduction.- Chapter 2: How has being observed in the marketplace changed over time?.- Chapter 3: Who feels more observed?.- Chapter 4: What is the sentiment about being observed?.- Chapter 5: What are some of the consequences of being observed?.- Chapter 6: Concluding remarks.

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Author Information

Deniz Lefkeli is an Assistant Professor of marketing at LUISS Guido Carli University. She received her PhD from Koç University in 2022 and received graduate studies excellence award in recognition of outstanding academic achievement. Her research interests lie in the area of consumer-technology interaction. Employing a multimethod approach, Deniz explores what consumers think, feel and do while using various technological tools and digital platforms, trying to identify the ways to improve their experiences, enhance their enjoyment and wellbeing.

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