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Overview"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: * 8 headlines that work - and how to use them * The 5-step ""Motivating Sequence"" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful ""lead magnets"" that double response rates * The ""4 S"" formula for making your copy clear, concise, and compelling" Full Product DetailsAuthor: Robert BlyPublisher: St Martin's Press Imprint: St Martin's Press Edition: 4th ed. Dimensions: Width: 13.90cm , Height: 3.60cm , Length: 21.00cm Weight: 0.408kg ISBN: 9781250238016ISBN 10: 1250238013 Pages: 496 Publication Date: 07 April 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsI don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.--The Los Angeles Times The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf. --The Los Angeles Times The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times Author InformationRobert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ. Tab Content 6Author Website:Countries AvailableAll regions |