Full Product Details
Author: Robert Bly
Publisher: St Martin's Press
Imprint: St Martin's Press
Edition: 4th ed.
Dimensions:
Width: 13.90cm
, Height: 3.60cm
, Length: 21.00cm
Weight: 0.408kg
ISBN: 9781250238016
ISBN 10: 1250238013
Pages: 496
Publication Date: 07 April 2020
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
""I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."" --David Ogilvy ""This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.""--The Los Angeles Times ""The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side."" --Ad Day ""Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical."" --Roger Parker, Audio Times
I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.--The Los Angeles Times The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times
I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. --David Ogilvy This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf. --The Los Angeles Times The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side. --Ad Day Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical. --Roger Parker, Audio Times
Author Information
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
