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9781906165468

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Jay Scherer (PhD, University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research focuses on cultural studies of sport and leisure and globalization, sport, and public policy. He is co-editor (with David Rowe) of Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost? (2013). Steven Jackson (PhD, University of Illinois) is a Professor in the School of Physical Education, Sport & Exercise Sciences at the University of Otago, New Zealand and Visiting Professor at the University of Johannesburg, South Africa. Currently the past-President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media, and national identity. He is co-editor of Sport, Culture & Advertising (2005), Sport & Foreign Policy in a Globalising World (2008) and Sport, Beer & Gender: Promotional Culture & Everyday Social Life (2009).

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