Overview

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent—it's strategy. In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation. The content will help you learn: Why most content strategies fail, and how to craft one that works The real way algorithms operate (and how to use them to your advantage) The secret language of engagement that turns viewers into loyal fans Proven methods to monetize without alienating your audience How to avoid the most common pitfalls that trap content creators

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9780143465225

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Achina Mayya is the co-founder of Aeos, a content and AI company at the forefront of digital media. The Instagram and YouTube channels collectively amass over 100 million views monthly, spanning tech, business, AI and entertainment. Varun Mayya is the co-founder of Aeos, a content and AI company at the forefront of digital media. The Instagram and YouTube channels collectively amass over 100 million views monthly, spanning tech, business, AI and entertainment.

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