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9781527536845

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Robert Pennington, PhD, is Professor Emeritus at Fo Guang University, Taiwan, and has held faculty positions at several universities in the USA and Taiwan in departments of communication, management, foreign languages and cultures, and in graduate institutes of international communication studies, technology and innovation management, and e-commerce. He has also lectured at universities in South Korea. The primary focus of his research is mass media as an expression of cultural theory. He has written extensively on marketing communication development, advertising and brands within consumer culture, the meanings of consumer brands, and psycho-linguistic methodology.

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