Overview

Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this ""expert"" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. * Demonstrates what consultants need to do to create their reputations * Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

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9780471126218

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REECE A. FRANKLIN runs MarketSmarts, a marketing, advertising, and public relations firm, and has run publicity campaigns for dozens of entrepreneurs and consultants. He gives more than 100 seminars a year and has taught his class, ""How to Get Free Publicity,"" at more than 30 California colleges. He has been featured in Inc. and Entrepreneur magazines.

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