Overview

"""The Consulting & Advisory Guide to Success"" offers a comprehensive guide for aspiring business advisors and consultants. Authored by Peter Hickey, President of the Institute of Advisors. Peter has had over 30 years of practical experience and insights, building 2 international practices. Peter has interviewed successful advisors worldwide and incorporates his own experience to create a the book that focuses on essential marketing and sales skills crucial for success in the consulting & advisory field. Readers will discover strategies, scripts, and templates to enhance their confidence, personal skills, and credibility. The book emphasizes the ripple effect advisors have on businesses, employees, and stakeholders, highlighting the fulfilling nature of the profession. Through sample scripts, plans, and worksheets, the workbook equips readers with tools to navigate various aspects of their practice, from client acquisition to marketing strategies. It emphasizes the importance of education-based marketing and consistency in approach. Structured into two parts, the book covers foundational concepts, such as defining target markets and developing business models, along with practical exercises to create personalized practice development plans. Whether improving personal skills, mastering sales techniques, or understanding marketing basics, readers will find actionable insights and real-world examples to guide them towards becoming successful advisors. With its wealth of resources and practical advice, this book serves as an invaluable companion for anyone looking to thrive in the business advisory and consulting arena."

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9781763533219

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