Overview

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program.  The implications of the Conscience Economy are not ""soft."" Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman, Chief Marketing Officer for Kodak, provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where ""doing good"" matters as much as ""doing well.""

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9781629560120

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Reviews

"""Following the principle that each generation leaves its own unique stamp on the world, media expert Overman examines the challenges and opportunities which today's young people pose for business. As he explains, this generation believes it can and must make the world better, and expects business and government to do the same... Overman's definition of an effective brand is perhaps his most valuable contribution. Using this as a benchmark, he explains how to capitalize on essential brand qualities and discover new brand management objectives. This lucid business guide persuasively argues that businesses, like it or not, will have to make fundamental changes in how they operate in the decades to come."" --Publishers Weekly ""...many of his points are good: companies can no longer be complacent, and people need to be alert to new ideas and threats from beyond their own sector."" --The Financial Times ""Brilliant! Overman's keen observation of emerging trends in technology, social awareness, and astute consumerism deconstructs the tired canard that business is pitted against its community, employees, or society. The Conscience Economy objectively builds an overwhelming case that a company's brand derives its relevance, power, and vulnerability from the sum of the firm's actions."" --Jeff Clarke, CEO, Kodak ""A compelling read, like a travelogue full of observations that invite us to experience profound changes happening across different cultures around the world. Our company mission is protecting and connecting people to the things that matter most, so Overman's connectivity points ring especially true for me. The Conscience Economy is full of provocative insights, fresh ideas, and practical advice for any business."" --Jerri DeVard, Chief Marketing Officer, ADT Security ""I love the energy of The Conscience Economy and the inevitable truths that Overman so masterfully weaves into every page. Overman takes us on a journey into the myriad of ways in which this growing awareness is already shaping our world and has the potential to create a new reality where every business conducts itself in a fundamentally different way. A must-read for everyone who is considering how they can steer themselves and their business towards a more sustainable and balanced world."" --Alex Willcock, CEO, VisualDNA ""The Conscience Economy makes a rich, compelling case for why it's no longer just enough to do well - if we want to succeed in life, we also have to do good. Whether you're motivated by conscience or profit, this book will show you how you can tap into the conscience economy to grow your business, create a positive impact in the world, and wake up smiling."" --Nathalie Nahai, author, Webs of Influence ""Steven Overman, in his unparalleled energetic style, introduces us to the rise of the Conscience Economy. Full of bold ideas and useful advice, The Conscience Economy is a provocative read suggesting that businesses and brands should stand out as 'emblem of all that the emergent culture holds dear.'"" --Dominque Lauga, PhD, Senior Lecturer, Cambridge Judge School of Business"

Brilliant! Overman's keen observation of emerging trends in technology, social awareness, and astute consumerism deconstructs the tired canard that business is pitted against its community, employees, or society. The Conscience Economy objectively builds an overwhelming case that a company's brand derives its relevance, power, and vulnerability from the sum of the firm's actions. --Jeff Clarke, CEO, Kodak A compelling read, like a travelogue full of observations that invite us to experience profound changes happening across different cultures around the world. Our company mission is protecting and connecting people to the things that matter most, so Overman's connectivity points ring especially true for me. The Conscience Economy is full of provocative insights, fresh ideas, and practical advice for any business. --Jerri DeVard, Chief Marketing Officer, ADT Security I love the energy of The Conscience Economy and the inevitable truths that Overman so masterfully weaves into every page. Overman takes us on a journey into the myriad of ways in which this growing awareness is already shaping our world and has the potential to create a new reality where every business conducts itself in a fundamentally different way. A must-read for everyone who is considering how they can steer themselves and their business towards a more sustainable and balanced world. --Alex Willcock, CEO, VisualDNA The Conscience Economy makes a rich, compelling case for why it's no longer just enough to do well - if we want to succeed in life, we also have to do good. Whether you're motivated by conscience or profit, this book will show you how you can tap into the conscience economy to grow your business, create a positive impact in the world, and wake up smiling. --Nathalie Nahai, author, Webs of Influence Steven Overman, in his unparalleled energetic style, introduces us to the rise of the Conscience Economy. Full of bold ideas and useful advice, The Conscience Economy is a provocative read suggesting that businesses and brands should stand out as 'emblem of all that the emergent culture holds dear.' --Dominque Lauga, PhD, Senior Lecturer, Cambridge Judge School of Business

Following the principle that each generation leaves its own unique stamp on the world, media expert Overman examines the challenges and opportunities which today's young people pose for business. As he explains, this generation believes it can and must make the world better, and expects business and government to do the same... ?Overman's definition of an effective brand is perhaps his most valuable contribution. Using this as a benchmark, he explains how to capitalize on essential brand qualities and discover new brand management objectives. This lucid business guide persuasively argues that businesses, like it or not, will have to make fundamental changes in how they operate in the decades to come.?? --Publishers Weekly Brilliant! Overman's keen observation of emerging trends in technology, social awareness, and astute consumerism deconstructs the tired canard that business is pitted against its community, employees, or society. The Conscience Economy objectively builds an overwhelming case that a company's brand derives its relevance, power, and vulnerability from the sum of the firm's actions. --Jeff Clarke, CEO, Kodak A compelling read, like a travelogue full of observations that invite us to experience profound changes happening across different cultures around the world. Our company mission is protecting and connecting people to the things that matter most, so Overman's connectivity points ring especially true for me. The Conscience Economy is full of provocative insights, fresh ideas, and practical advice for any business. --Jerri DeVard, Chief Marketing Officer, ADT Security I love the energy of The Conscience Economy and the inevitable truths that Overman so masterfully weaves into every page. Overman takes us on a journey into the myriad of ways in which this growing awareness is already shaping our world and has the potential to create a new reality where every business conducts itself in a fundamentally different way. A must-read for everyone who is considering how they can steer themselves and their business towards a more sustainable and balanced world. --Alex Willcock, CEO, VisualDNA The Conscience Economy makes a rich, compelling case for why it's no longer just enough to do well - if we want to succeed in life, we also have to do good. Whether you're motivated by conscience or profit, this book will show you how you can tap into the conscience economy to grow your business, create a positive impact in the world, and wake up smiling. --Nathalie Nahai, author, Webs of Influence Steven Overman, in his unparalleled energetic style, introduces us to the rise of the Conscience Economy. Full of bold ideas and useful advice, The Conscience Economy is a provocative read suggesting that businesses and brands should stand out as 'emblem of all that the emergent culture holds dear.' --Dominque Lauga, PhD, Senior Lecturer, Cambridge Judge School of Business

Author Information

Steven Overman has built his career as a pioneer at the intersection of media communication and technology innovation for over two decades. He works on the front line of business and culture transformation, helping teams expand new ideas into massive international phenomena that generate billions of dollars of economic value, but even more importantly, new ideas that positively change the lives of people everywhere. Overman recently joined Kodak as Chief Marketing Officer, where he will lead the renewal of one of the world's biggest brands. As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. Overman was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, and collaborated on the invention of the ad banner for the world's first commercial website. Overman is a frequent public speaker at industry events, ranging from NorthZone Ventures CEO Summit, Cannes Lions and EuroBest Festival of Creativity, Yahoo Mobile Senior Leaders Summit and Nokia World, to the Conference Board, SIME Technology Conferences, PSFK and other international thought leadership events. He has been quoted in Wired, Marketing Week, Fast Company and Business 2.0.

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