Overview
Networking isn't the secret to success. Connection is. Most professionals dread networking; the awkward small talk, the business card exchanges, the transactional feeling. But what if the whole approach is wrong? Joe Koufman has built his career on genuine connection. As the founder of Setup, he has facilitated over 1,300 successful introductions by focusing on curiosity, vulnerability, and authenticity rather than transactional networking tactics. The Connector's Compass reveals how anyone can become a skilled connector (even introverts who dread networking events). Through personal stories and insights from marketing leaders, you'll learn to: Ask questions that spark meaningful conversations Build trust through authenticity Make introductions that create lasting value Maintain relationships that compound over decades Stop collecting contacts. Start building relationships that open doors, provide support, and transform your career and life. Relationships that actually matter.
Full Product Details
Author: Joe Koufman
Publisher: Ripples Media LLC
Imprint: Ripples Media LLC
Dimensions:
Width: 12.70cm
, Height: 0.90cm
, Length: 20.30cm
Weight: 0.159kg
ISBN: 9798993672212
Pages: 152
Publication Date: 13 January 2026
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
""More than a business book-it's a relationship manual for people who care about impact, not ego."" -Jacqui Chew, President of TEDxAtlanta ""How can we connect and achieve our mutual goals? Joe knows! The Connector's Compass is the playbook for anyone who hates 'networking' but knows relationships drive everything-practical, human, and immediately usable."" -Jennifer Dorian, President and CEO of WABE ""We live a world where organic social connections have atrophied so much that universities have had to establish social engagement centers for their students to learn how to introduce themselves and make small talk. Joe Koufman, in contrast, was born with an innate curiosity about others and built his career diving head-first into the art of connecting. His new book is a simple 'how to' manual for building a thriving human ecosystem."" -Stacey Tank, CEO of Bespoke Beauty Brands
Author Information
Joe Koufman is a professional matchmaker for businesses, people, and ideas. As founder of Setup, he has facilitated over 1,300 successful introductions between brands and marketing agencies since 2014, including partnerships with Coca-Cola, Brooks Running, and Great Clips. Previously, Joe served as SVP of Marketing & Business Development at Engauge (acquired by Publicis Groupe) and led strategic accounts at KnowledgeStorm (acquired by TechTarget). A Wake Forest graduate, board member at AMA Atlanta and UGA's Terry College of Business, and volunteer with Everybody Wins! Atlanta, Joe lives in Atlanta with his twins, Joss and Radley.
