Overview

"In this groundbreaking book, Tom Morkes reveals how you can use Pay What You Want (PWYW) pricing to delight your audience, expand your marketing reach, and multiply sales of your products and services. Morkes is a pioneer in the use of Pay What You Want (or 'pay what you can' / 'pay what it's worth') pricing, and he has helped hundreds of creators, entrepreneurs, freelancers, and business owners use this innovative pricing strategy to achieve amazing results. In this book, Morkes shares his secrets for using PWYW pricing to: Delight your audience: Pay What You Want pricing creates a sense of empowerment and ownership among your customers, making them more likely to buy from you and more likely to spread the word about your products and services. Expand your reach and differentiate yourself in a crowded marketplace: PWYW pricing can help you reach a wider audience than you ever could with traditional pricing. When people can pay what they want for your products and services, they're more likely to take a chance on you, even if they've never heard of you before. Multiply sales and increase conversion rates: Pay What You Want pricing can lead to significantly higher sales than traditional pricing. In fact, Morkes has seen businesses using PWYW pricing generate up to 200% more revenue than they did with traditional pricing. The Complete Guide to Pay What You Want Pricing is the definitive guide to this powerful pricing strategy. If you're looking to grow your business, delight your customers, and expand your marketing reach, then this book is for you.Order your copy today and start using PWYW pricing to achieve amazing results! Here are some of the things you'll learn in this book: The psychology behind Pay What You Want pricing and when and why it works The 5 Essential Components of PWYW pricing that you need to get right (otherwise, your offer will crash and burn) The 6-Step Perfect Pitch Framework that will help you create a PWYW offer that converts Dozens of case studies and examples of people and businesses using PWYW successfully. In addition to these practical benefits, Pay What You Want pricing can also have a number of social benefits. For example, PWYW pricing can: Promote fairness: PWYW pricing allows customers to pay what they can afford, which can help to promote fairness and equity. This is especially important for products or services that are essential to people's well-being, such as food or healthcare. Support charity: PWYW pricing can be used to support charity or other social causes. For example, you could offer a PWYW price for your products or services and then donate a portion of the proceeds to a charity of your choice. This is a great way to give back to the community and make a difference in the world. Empower individuals: PWYW pricing can empower individuals to make their own decisions about the value of goods and services. This can help to promote critical thinking and decision-making skills. It can also help people to feel more in control of their own lives. Overall, PWYW pricing is a powerful pricing strategy that can be used to achieve a variety of goals. It can help you to delight customers, expand your marketing reach, multiply sales, and promote fairness, charity, and equity. If you're looking for a pricing strategy that is both effective and socially responsible, then Pay What You Want pricing is a great option to consider -- and ""The Complete Guide to Pay What You Want Pricing"" is the definitive guide on the subject."

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9781940715179

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