Overview

Have you ever desired the ability to foresee your customers' future actions? ""The Complete Guide to Marketing Analytics"" serves as your access to the power of customer prediction. You'll find numerous real-world examples and actionable techniques throughout this book that you can implement immediately. Discover methods to collect customer data before cleaning it for audience segmentation and personalization purposes and use it to predict future sales. Our coverage extends from A/B testing and social media analytics through market basket analysis and conjoint analysis. This isn't just another dry textbook. Our approach centers around clear concept delivery through an engaging conversational style that simulates learning from a friend. Our approach surpasses the standard ""how-to"" format by thoroughly examining the ethical implications of customer data usage. The guide will teach you techniques to eliminate bias, maintain privacy, and uphold fairness in your marketing methods. ""The Complete Guide to Marketing Analytics"" provides you with unparalleled customer insights to establish a true competitive advantage.

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9783384518934

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